I read earlier this year that Cadbury has patented the colour purple; the shade that appears on their milk chocolate wrappers. How on earth can a colour be patented? What IS that all about?
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| Last year's packaging. |
Well, we can see what it's all about. The Meaningful Chocolate Company (who produce Easter eggs with the Easter story on the box and last year produced chocolate Christmas tree decorations with nativity scenes) have been told by lawyers to the multinational conglomerate who swallowed up Cadbury recently that they must re-design their packaging for Christmas this year using a different colour.
The Bishop of Chelmsford has apparently told Cadbury, "not to be so precious about purple".
However, the company have changed their design to "warm red".
If you think this is all rather preposterous, you know what to do when you next fancy some chocolate...
